Welcome To

Pride

Associates

Accounting. Auditing. Taxation. Advisory.

Welcome To

Pride

Associates

Accounting. Auditing. Taxation. Advisory.

Customer Trust
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Transparency
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Years Of Experience
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Who we are

At Pride Associates, we provide more than just financial services—we offer clarity, strategy, and compliance that empower your business to grow confidently. Since 2018, we’ve supported companies across South Africa with solutions tailored to their goals.
Whether you’re a small enterprise or a growing organisation, we’re here to simplify the complexities of finance and compliance with bold thinking and ethical precision.

About us

Founded in 2018, Pride Associates is a proudly South African consulting firm specialising in accounting, auditing, taxation, and advisory services. Our team brings deep industry knowledge, hands-on expertise, and an unwavering commitment to quality. We exist to help clients navigate financial uncertainty and regulatory requirements with clarity, compliance, and confidence.

  • Our Mission

    To provide reliable, ethical, and strategic financial services that empower clients to make informed decisions and achieve long-term success.

  • Our Vision

    To become one of South Africa’s most trusted names in financial consulting, known for transparency, precision, and proactive service delivery.

Our Core Values

We act with honesty, fairness, and transparency in all our dealings.

We strive for accuracy, professionalism, and consistent service quality.

We safeguard our clients’ data and trust with the highest standards.

We customise our services to fit each client’s unique context and needs.

We embrace technology and proactive thinking to stay ahead in a dynamic industry.

Your Trusted Financial Partner

WHY CHOOSE US

Experience the Pride Associates Difference
When you work with us, you’re not just getting a service—you’re gaining a strategic partner dedicated to your growth and success.

Why We’re Different

  • We provide personalised, hands-on service—you deal directly with decision-makers.
  • Our team uses a forward-thinking, proactive approach to anticipate challenges before they arise.
  • We are a boutique firm—agile, responsive, and deeply committed to each client.
  • Our advice is practical, not generic—always tailored to your industry and operations.

Why Clients Trust Us

  • Years of proven experience in South Africa’s evolving regulatory landscape
  • Transparent communication and simplified processes
  • Strong reputation for accuracy, ethics, and confidentiality
  • Two easily accessible offices in Midrand and Sandton
Mr P Chiwashira
Founder & Managing Director